- Dodge
- 2017
- Dodge Challenger
- muscle cars
- coupe
- future cars
- New York Auto Show
About a week ago Dodge announced that the SRT Hellcat won’t go into the history books as the most powerful current-generation Challenger. A new model will step in with a much more extreme drivetrain and a "Demon" badge on its trunk lid. The announcement came with a preliminary teaser video, which wasn’t exactly revealing. Dodge also unveiled a new website which will air all teaser ads scheduled to be released until the car’s public debut at the New York Auto Show. The second clip is here to give us a better glimpse and the upcoming muscle car.
Although it doesn’t include a clear shot of the SRT Demon, the new "Reduction" teaser provides a few hints about the car’s design. For starters, you can notice that the Demon has a bigger front splitter, while the hood sports a massive bulge that probably hides a redesigned supercharger. A new spoiler is also visible around back, but the clues end here. Styling-aside, the footage was actually released to showcase the fact that the Demon will be lighter than the Hellcat. Lighter and more powerful is a great recipe for performance cars, so it’s all good news.
The video ends with the Demon’s engine roaring at full throttle. The V-8 is obviously supercharged and it sounds downright menacing. Hit play to watch the whole thing and make sure you stick around for more teasers and new information about the Challenger SRT Demon.
Press Release
When the Demon makes its New York City debut in April, it will be more than 200 pounds lighter than its current Hellcat brother.
Based on the clues given in the video, “adjustments” have been made to the wheels, steering, suspension, brakes, interior construction and components.
Fans are encouraged to watch the 24-second “Reduction” video multiple times at www.ifyouknowyouknow.com for clues to follow the story of what’s next from Dodge and SRT.
In case you missed it:
Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.
The first video “Cage” debuted January 12.
In the coming weeks, Dodge will continue to bring fans and followers in on more details by slowly peeling away layer upon layer of the new Challenger SRT Demon via video shorts that highlight the engineering that has gone into its development.
All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the Challenger SRT Demon is revealed in New York City, prior to the New York International Auto Show.
Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
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