- Chevrolet
- 2017
- Chevrolet Silverado
- utility vehicle
- pickup trucks
- auto shows
- Chicago Auto Show
Chevrolet is banking big on its Redline special edition trim that’s available to nearly every model in its portfolio. Included is the ever-popular Silverado 1500. The Redline edition adds a handful of exterior styling upgrades designed to pique consumers’ interest. “Custom” trucks are hot these days, after all, and other automakers are banking on appealing to this market niche. Ram and Toyota both debuted special models at the 2017 Chicago Auto Show, with Ram bringing the Copper Sport while Toyota brought the TRD Sport trim for its Tundra. Like those two, the Chevy Silverado Redline carries an attitude of sporty intimidation.
The Redline package is available on the Silverado 1500 Double Cab with the LT Z71 trim package and the Crew Cab with the LTZ Z71 trim package. Both versions add the same stuff. This includes red tow hooks in the front bumper, red hash marks on the blacked-out wheels, a black grille, black bowties front and rear, and a red and black Silverado logo on the doors.
The world got its first taste of the Redline package last year at the 2016 SEMA show. It was there where Chevy debuted several vehicles with a concept version of the Redline package. Now, these models are arriving in showrooms for 2017.
Chevy’s VP, Brian Sweeney, said, “Redline is another example of Chevrolet bringing SEMA concepts to showrooms. The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”
Chevy will begin rolling out these Redline models this month, with the Silverado taking the lead. The remaining models will arrive at different times throughout the year, with the rollout reaching completion by the end of 2017.
Continue reading to learn more about the Chevrolet Silverado Redline Edition.
Why It Matters
It’s no secret “special edition” or “custom” models are quickly increasing in popularity among consumers. Folks seem to love the one-off-type look provided by these limited-run trims. Chevy is smart to enter the fight and it seems the Redline package is a good weapon to wield. The cross-model organization means customers know what to expect between the different vehicles. This gives customers more choice when it comes to picking which “one-off” vehicle to purchase.
What do you think? Is Chevy’s decision to debut the Redline edition a smart one? Would you choose a Chevy Redline over a non-Redline model? Let us know in the comments below.
Press Release
Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.
Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:
Cruze LT (sedan and hatchback)
Malibu LT
Camaro LT/SS (coupe and convertible)
Trax LT
Equinox LT
Traverse Premier
Colorado LT
Silverado Double Cab LT Z71, Crew Cab LTZ Z71
“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”
All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.
From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.
“Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”
Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.
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